Live/Production Environment


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SOFTWARE: Apache/2.4.6 (CentOS) OpenSSL/1.0.2k-fips PHP/5.6.31




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Social Media

Written on 29 October, 2018 by Jen McKinnon

The power of the delete button in social media: when to use it It’s convenient that technology allows us to  delete the things we (or others) post online but sometimes it can do more damage to a brand than many business owners think. Deleting a post with a typo vs one with a negative review from a customer can vary in consequences. Regardless,... Read more
Categories: Social Media

Written on 02 October, 2018 by Cassidy Spencer

Does B2B marketing work on social media? If you’re not on social media, you’re not where your customers are. This applies to companies in every industry i.e. your engineering company, cloud telephone company or solar installation company. Many business owners look at social media as the place for “couch buyers” – customers who see an advertisement for... Read more
Categories: Social Media

Written on 29 August, 2018 by Jen McKinnon

Responding to negative comments on social media Social media is a great branding tool for your business but it can open the floodgates for negativity from angry customers. If you do experience some backlash, it's important to stay calm and keep a level head. Remember that social media is a public forum and anything you say in... Read more
Categories: Social Media

Written on 07 March, 2018 by Iona Yeung

How to leverage Facebook's recent changes to attract more customers Earlier this year Facebook announced it was changing its algorithm to ‘encourage meaningful interactions between people’.  According to Facebook founder Mark Zuckerberg, it’s likely that content from businesses, brands and publishers won’t appear in our customers’ news feeds as often as we’d like. The changes to Facebook you need to... Read more
Categories: digital marketing, Social Media
Facebook vs Google Infographic

Written on 25 September, 2017 by Iona Yeung

Google vs Facebook: Which is best for your business? Paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. If you’re looking to scale your business, Facebook advertising and Google Adwords are often the main contenders in paid advertising. Whether one performs better than the other in delivering ROI continues... Read more
Categories: PPC, Social Media
Facebook advertising for beginners

Written on 25 September, 2017 by Iona Yeung

Facebook for Beginners With 16 million active users in Australia*, Facebook is a data machine waiting to connect you with your ideal audience. If you’re wondering if Facebook advertising can work for your business, the following numbers may surprise you. Youfoodz, an Australian meal delivery service generated 15.6x return on ad spend and... Read more
Categories: Social Media