PROD

Live/Production Environment


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PHP error level (4983):
E_RECOVERABLE_ERROR,E_USER_WAR

SERVER OS: Linux ip-10-0-2-122 3.10.0-514.21.2.el7.x86_64 #1 SMP Tue Jun 20 12:24:47 UTC 2017 x86_64

SOFTWARE: Apache/2.4.6 (CentOS) OpenSSL/1.0.2k-fips PHP/5.6.31

PHP VERSION: 5.6.31

$_SERVER['HTTP_HOST']: prod.blog.melbourneit-aws.com

$_SERVER['SERVER_NAME']: prod.blog.melbourneit-aws.com

$_SERVER['PHP_SELF']: /index.php

$_SERVER['DOCUMENT_ROOT']: /mit-data-efs/www/html/prod.blog.melbourneit-aws.com

$_SERVER['HTTP_CLIENT_IP']:

$_SERVER['HTTP_X_FORWARDED_FOR']: 54.225.38.2

$_SERVER['SERVER_ADDR']: 10.0.2.122

$_SERVER['REMOTE_ADDR']: 10.0.1.84

$_SERVER['REMOTE_HOST']:

$_SERVER['SCRIPT_FILENAME']: /mit-data-efs/www/html/prod.blog.melbourneit-aws.com/index.php

$_SERVER['SCRIPT_NAME']: /index.php

$_SERVER['REQUEST_URI']: /ppc/

$_SERVER['ORIG_PATH_INFO']:

$_SERVER['HTTP_REFERER']:

Category:

PPC

Written on 20 August, 2018 by Jen McKinnon

What is a landing page and why do I need one? Simply put, a landing page is where a visitor lands after completing a certain action. They are used throughout various forms of digital advertising, like Social Media Advertising or Google Adwords, as a destination to direct online traffic. A landing page generally has a single goal. This goal depends on... Read more
Categories: digital marketing, PPC

Written on 15 May, 2018 by Jen McKinnon

Can remarketing really lower costs and increase sales? Also known as retargeting, remarketing is a term that gets thrown around a lot when it comes to digital advertising, but what exactly is it? When someone visits a brick and mortar store and leaves without buying anything, there’s little chance we can reach them again but, with a website,... Read more
Categories: PPC
SEO vs PPC infographic

Written on 29 November, 2017 by Iona Yeung

[Infographic] The differences between SEO and PPC Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC have different functions,... Read more
Categories: PPC, SEO
PPC basics

Written on 25 September, 2017 by Iona Yeung

How to set up your first PPC campaign Marketers favour PPC (pay-per-click) as a form of advertising because of its ability to generate a visible return on investment. If you spend $100 on an ad campaign, you’ll quickly be able to measure the exact amount of return from the budget spent. If your business can benefit from more... Read more
Categories: PPC
Facebook vs Google Infographic

Written on 25 September, 2017 by Iona Yeung

Google vs Facebook: Which is best for your business? Paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. If you’re looking to scale your business, Facebook advertising and Google Adwords are often the main contenders in paid advertising. Whether one performs better than the other in delivering ROI continues... Read more
Categories: PPC, Social Media