PROD

Live/Production Environment


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PHP error level (4983):
E_RECOVERABLE_ERROR,E_USER_WAR

SERVER OS: Linux ip-10-0-2-47.ap-southeast-2.compute.internal 3.10.0-693.17.1.el7.x86_64 #1 SMP Thu Jan 25 20:13:58 UTC 2018 x86_64

SOFTWARE: Apache/2.4.6 (CentOS) OpenSSL/1.0.2k-fips PHP/5.6.33

PHP VERSION: 5.6.33

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Written on 29 October, 2018 by Jen McKinnon

The power of the delete button in social media: when to use it It’s convenient that technology allows us to  delete the things we (or others) post online but sometimes it can do more damage to a brand than many business owners think. Deleting a post with a typo vs one with a negative review from a customer can vary in consequences. Regardless,... Read more
Categories: Social Media

Written on 26 October, 2018 by Jessica Clausen

Is your website due for a redesign? Just like your office or brick and mortar store, a refresh is a critical part of maintaining a modern space. No one wants to walk into your business reception with outdated designs, nor a shopping mall with a checkout that’s from the 90s. When it comes to updates, websites are not excused, and there are a few things... Read more
Categories: website

Written on 19 October, 2018 by Mathilde Wennevold

The holistic approach: Integrating UX tactics and strategies for better SEO Whether you’re already well acquainted with SEO and UX, or you are only just starting to understand what these tactics can do for your business, you may not know the powerful link between the two. A more holistic approach to the way you design your website can benefit your SEO... Read more
Categories: News, SEO, website

Written on 08 October, 2018 by Cassidy Spencer

5 ways to optimise your site speed With so many websites vying for our attention, it’s harder than ever before for business owners and marketers to ensure customers are not only clicking on your website but staying on it long enough to convert. If your website isn’t delivering a great user experience (UX), your customers will simply... Read more
Categories: website

Written on 02 October, 2018 by Cassidy Spencer

Does B2B marketing work on social media? If you’re not on social media, you’re not where your customers are. This applies to companies in every industry i.e. your engineering company, cloud telephone company or solar installation company. Many business owners look at social media as the place for “couch buyers” – customers who see an advertisement for... Read more
Categories: Social Media

Written on 27 September, 2018 by Alyna Malyniak

SEO, SEM or GDN: Which gets better results? A Search Engine Optimisation (SEO) strategy, paired with Search Engine Marketing (SEM), can help boost search your results far up in Google rankings. But, if your customers are visiting your website and not converting, you'll also need a remarketing strategy - this is where Google Display Network (GDN) comes into... Read more
Categories: PPC

Written on 21 September, 2018 by Iona Yeung

UX mistakes to avoid Having a website for your business is only one part of the journey to online success. If your marketing efforts involve paid advertising to drive traffic, a website working at 100% capacity will help you maximise return on investment. Visual design, layout and content are key elements to good website... Read more
Categories: website

Written on 14 September, 2018 by Iona Yeung

Why is SEO an important element of your digital marketing strategy? Paid advertising, like Google & Facebook ads, can give you the immediate kick you need to drive traffic to your website. But, what if you could see the same results with zero advertising budget? That’s where Search Engine Optimisation comes in. SEO is a long-term solution that consistently drives organic... Read more
Categories: digital marketing, SEO

Written on 07 September, 2018 by Jen McKinnon

Get people clicking with 6 tips for writing a great headline In content marketing, your headline is what hooks readers in, but many businesses don’t pay it the attention it deserves. According to CoSchedule, 8/10 people will read a headline while only 2/10 will click through. This makes the title text the most important piece of your online content. You can... Read more
Categories: digital marketing

Written on 29 August, 2018 by Jen McKinnon

Responding to negative comments on social media Social media is a great branding tool for your business but it can open the floodgates for negativity from angry customers. If you do experience some backlash, it's important to stay calm and keep a level head. Remember that social media is a public forum and anything you say in... Read more
Categories: Social Media