PROD

Live/Production Environment


Github


PHP error level (4983):
E_RECOVERABLE_ERROR,E_USER_WAR

SERVER OS: Linux ip-10-0-2-122 3.10.0-514.21.2.el7.x86_64 #1 SMP Tue Jun 20 12:24:47 UTC 2017 x86_64

SOFTWARE: Apache/2.4.6 (CentOS) OpenSSL/1.0.2k-fips PHP/5.6.31

PHP VERSION: 5.6.31

$_SERVER['HTTP_HOST']: prod.blog.melbourneit-aws.com

$_SERVER['SERVER_NAME']: prod.blog.melbourneit-aws.com

$_SERVER['PHP_SELF']: /index.php

$_SERVER['DOCUMENT_ROOT']: /mit-data-efs/www/html/prod.blog.melbourneit-aws.com

$_SERVER['HTTP_CLIENT_IP']:

$_SERVER['HTTP_X_FORWARDED_FOR']: 54.225.38.2

$_SERVER['SERVER_ADDR']: 10.0.2.122

$_SERVER['REMOTE_ADDR']: 10.0.1.188

$_SERVER['REMOTE_HOST']:

$_SERVER['SCRIPT_FILENAME']: /mit-data-efs/www/html/prod.blog.melbourneit-aws.com/index.php

$_SERVER['SCRIPT_NAME']: /index.php

$_SERVER['REQUEST_URI']: /infographic-difference-seo-ppc/

$_SERVER['ORIG_PATH_INFO']:

$_SERVER['HTTP_REFERER']:

Blog home

[Infographic] The differences between SEO and PPC

Written on 29 November, 2017 by Iona Yeung
Categories: PPCSEO

Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two.

differences between seo and ppc

While SEO and PPC have different functions, both aim to connect you with your ideal audience. Marketers often speak about SEO and PPC as a siloed approach but if you want to see a better return on investment, it might be time to unify the two. By integrating these two important marketing strands, you can allow one to inform the other and provide a much healthier, more holistic campaign.

If you’d like to learn how SEO and PPC can work for your business, contact our team of online solutions advisors for a customised blueprint to help you find more customers.

Interested in SEO?

Interested in PPC?