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Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two.
While SEO and PPC have different functions, both aim to connect you with your ideal audience. Marketers often speak about SEO and PPC as a siloed approach but if you want to see a better return on investment, it might be time to unify the two. By integrating these two important marketing strands, you can allow one to inform the other and provide a much healthier, more holistic campaign.
If you’d like to learn how SEO and PPC can work for your business, contact our team of online solutions advisors for a customised blueprint to help you find more customers.